Family-friendly businesses


The ability to combine work and family life makes a significant contribution to employee performance. According to a study by berufundfamile ("Career and Family") GmbH, motivation and satisfaction increased in 85% of cases and in over 70% of cases, the quality of work also improved.

Businesses in the Northwest understand the importance of work-life balance. That is why many local companies have introduced a family-friendly working model and take steps to promote healthy living and provide social counselling. That is why the Hertie Charitable Foundation awarded them the "berufundfamilie audit" mark, which serves as a seal of quality for family friendly HR policies.

Valuing older workers

A strong and functioning economy cannot afford to miss out on the skills and professional experience of the over fifties. For precisely thus reason, professional development programs exist in the Northwest with the aim of facilitating the participation of older people in the labor market.

The intensive "45-Plus" program provided by Weser-Ems Vocational Training, in collaboration with the DRV Oldenburg-Bremen, is a pilot project that aims to quickly reintegrate older people into the workforce on a permanent basis. Through a combination of assessment and training in self-confidence and core competences and qualifications, alongside targeted work experience with businesses, they are reintegrated into the labor market to allow them to share their valuable experiences with younger colleagues. Multi-generational teams create a more relaxed working environment with a more strategic perspective. The combination of knowledge drawn from experience and the innovative approaches of younger professionals generate sustainable profitability.

Health permeates all areas of life

Adopting a healthy lifestyle is not just a trend: a fitter, healthier population ensure growth and prosperity. It is hardly a secret that Germany's population is one of the oldest in the world. In the Northwest, a broad range of high-quality services are available to provide healthcare, including clinics, hospitals and nursing homes.

Most businesses have also recognized that employees' working lives need to be organized more effectively. Measures to deliver occupational health management have gained prominence.

The unique, cross-border European Medical School (EMS) in Oldenburg and Groningen stands out as a flagship project. The founding of the European Medical School is an impressive project, both in terms of its content and the appearance it projects to the outside world. In addition a network of regional cooperation partners was initiated, consisting of members from the business world, the voluntary sector and the academic community